Geography of Food Paper free essay sample

The current populace is 85 million, of which 83 is Roman Catholic, 9 percent Protestant, 5 percent Muslim, and 3 percent different religions (Dalton, 2007). The nation has in excess of 150 dialects and vernaculars. The fundamental dialects are Tagalog, English, Cebuano (spoken in Cebu), Ilocano (north Luzon), Ilonggo (Iloilo), Bicol, Waray (Leyte), Pampango and Pangasinense (both in Luzon) (Dalton, 2007). The significant enterprises of the Philippines are materials, pharmaceuticals, synthetic concoctions, wood items, food preparing, gadgets gathering, oil refining and angling. Its essential agrarian items incorporate rice, coconuts, corn, sugar stick, bananas, pineapples and mangoes (Dalton, 2007). Underneath (Figure 1) is a fundamental guide of the Philippines. This guide just gives us a thought of the size and area of the Philippines. The nation is situated in Southeast Asia, north of Malaysia and south of Taiwan. As should be obvious, the nation is comprised of numerous of all shapes and sizes islands. It is viewed as an archipelago and in this manner it is encircled by different water structures. We will compose a custom paper test on Topography of Food Paper or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Figure 1 Basic Map of Philippines Principal Foods Filipino nourishments are in every case rich and different in flavor. Food is a necessary piece of Filipino culture, regardless of whether it be social, monetary, or even strict. They esteem food exceptionally and see it as a method of uniting families and networks. Food is a huge feature of Filipino convictions and conventions, one of which are the standard holidays frequently held in different towns around the nation. Overall, 60% of the absolute financial plan is spent on food while 40% goes to non-food things. Among the food things, the biggest single thing is rice utilization, which takes up about 16% of the absolute family unit spending plan. Around 9% is spent on meat, 7% on vegetables and organic products, 7% on fish and 4% on eggs and dairy items (Fuwa, Marciano, Reano, 2010, p. 3). Filipino nourishments are additionally wealthy in history and advancement. While its underlying foundations are for the most part affected by the huge number of fixings discovered normally in the Philippines, it is additionally propelled by Chinese, Spanish, Arab, Malay and American foods (Roa). The Chinese individuals, who came to exchange, impacted Filipino spouses with their cooking, for example, pansit (noodles), lumpia (vegetables abounded in eatable coverings), siopao (steamed filled buns), and siomai (dumplings). At that point when the Spaniards came, they brought impacts from Spain as well as Mexico. They presented new flavors and fixings, for example, cheddar, ham, olive oil, saffron, paprika and restored hotdogs. They presented paella, which was a dish cooked in fields by Spanish laborers joining pork, chicken, fish, ham, wieners and vegetables, bangus (brilliant milkfish), and ensaymada, which are brioche cakes buttered, sugared and sprinkled with cheddar (Alejandro Fernandez, 1998, p. 8). The most critical impact of Americans on Filipino food culture is cheap food, the greatest of which is McDonalds. Before examining the vital fixings in Philippines food, we first investigate a couple of the most widely recognized dishes of the nation. One of the most well known dishes is adobo, which is braised chicken, pork, meat, or fish cooked in soy sauce, vinegar, garlic and different flavors (Roa). Another most loved is sinigang, which is a bubbled harsh soup made of fish, shrimps, pork, hamburger or chicken blended in with vegetables and tamarind leaves (Filipino Foods, 2006). Lechon, an entire meal pig that is gradually broiled over live coals and treated normally with a delectable sauce made from pig’s liver at that point stewed with vinegar, sugar and herbs, is a dish that will consistently be seen in huge gatherings, social occasions, and parties. Other regular dishes are bistek (hamburger and onion rings braised in soy sauce), lumpia (spring rolls), pansit (noodles) and the notorious dinuguan (pig blood and innards stewed with vinegar and hot peppers) (Alejandro Fernandez, 1998). Presently we jump further and look all the more explicitly into the principle elements of the national cooking. From the short conversation of basic dishes above, we can obviously observe that meats, for example, chicken, hamburger and pork are a significant piece of the cooking. In any case, rice is the staple of country’s food character and is additionally the primary horticultural yield (Tope Nonan-Mercado, 2002, p. 117). Rice was planted to more than 4 billion hectares delivering more than 14 billion metric tons in 2005. Rice cultivating was additionally the fundamental wellspring of pay and work to 12 million ranchers and relatives in that year (Altoveros Borromeo, 2007, p. 19). Suppers are not finished for Filipinos except if rice is presented with it.

Professional Management Skills Assesment. cASE ANALYSIS Essay

Proficient Management Skills Assesment. cASE ANALYSIS - Essay Example With David Neeleman began his vocation in the aircraft business, he had learned and had gotten familiar with the intricate details of working a carrier. While investing energy with aircrafts, for example, Southwest after his first enterprising endeavor, Neeleman saw the colossal open door in the business as the developing disappointment in the market because of poor help and high passages. Combined with the data that was freely accessible in regards to the activities identified with the business, he came to legitimize the disappointment as an open door by seeing its market potential. Neeleman then observed that there was adequate interest to back up this chance. The vision of an aircraft with top notch administration and low charges was not so much what Jet Blue was about when Neeleman imagined the thought in his brain. It was based on the Southwest model, just that with the utilization of innovation it would mean to separate itself, just as its method of getting things done as a player in the carrier business. As per the author, this new carrier would â€Å"leverage innovation for wellbeing and effectiveness and with a pledge to individuals. (Gittell and O’Reilly, 2001, p.3)† The general market for the carriers most particularly in New York City as expressed for the situation, experienced disappointment given the present degree of administrations at the value level in which they are advertised. Because of this, a colossal open door for a carrier that could offer lower costs for air travel with great help anticipated as a guarantee and prize. This one Neeleman had watched and exploited utilizing of data innovation as one of the separating factors. Stream Blue’s showcasing was vital such that it planned to help the objective of the organization to turn into an alternate kind of player in the aircraft business. For one, in accordance with Neeleman’s vision which was to offer top notch assistance at reasonable tolls while improving the experience of

HR Management Manners Europe Case Essay Example | Topics and Well Written Essays - 3000 words

HR Management Manners Europe Case - Essay Example One of the prime issues looked by the organization was identifying with the part of inspiration to work. Workers supposedly was less genuine about their dedication towards the association and to give individual life more significance at all events. They neglect to understand that now and again when the association requires worker responsibility, it gets important to set aside close to home lives briefly. At the point when representatives are confronted with crises, the organization understands the circumstances and awards them leaves so they can meet their obligations towards family and others. So also when the association is experiencing a crisis situation, it is the obligation of workers to set aside their own lives and address hierarchical issues. Worker association duty is, along these lines, a two way aspect.Tom Steiger, the Director of Finance, had refered to a guide to Wilman identified with employees’ inspiration to work. Tom said that the organization was regularly la te in submitting reports to the US office. Seven days sooner when the organization was attempting to meet the time plan for bookkeeping reports, Tom and two different workers chose to come in at an opportune time Saturday. One of the lesser representatives of the two had withdrawn from the workplace in the wake of working for just two hours and afterward returned after right around four hours. The worker totally disregarded the issue that the organization was confronting a cutoff time issue and it was required on his part to remain and help different representatives in finishing the errand on schedule.

Texas Essay Topics - Boost Your GPA With Research

Texas Essay Topics - Boost Your GPA With ResearchIf you are applying for college this year, then you might want to consider using the new Texas Essay Topics to help you boost your GPA. There are a variety of resources available in the marketplace to help you with this.The first resource you should utilize to help with your grades is the new Texas Essay Topics. This Texas essay topics helps with college essays for both students who will be taking and writing the essay. This can be one of the best resources because it provides questions that will allow you to research for the essay.The Texas Essay Topics will provide you with easy questions to research as well as questionnaires that are full of common knowledge. These surveys will allow you to research the history of the topic as well as provide ideas for the essay. This allows you to analyze what you know as well as give you examples and tips for what you will be writing.Texas essay topics will also help you with your thesis and repor t writing. They can help you with some of the harder parts of these two types of papers.When you are working with these Texas essay topics you will have plenty of practice answers to the questions that appear on the surveys. You will also be provided with a checklist that will help you with completing your work faster.As you can see, you will find that using Texas essay topics is one of the best ways to use to boost your grades. You can take this to the next level by providing your assignments with high quality worksheets and references.Texas essay topics can help you with everything from your dissertations to your applications to help you with the tough parts of the writing process. You can really use this resource to help you get through the last few questions you have to get your semester off to a great start.

The Great Gatsby Movie Adaptations

The Great Gatsby, by F. Scott Fitzgerald is one of the great novels in American literature, but into which formats (and multimedia) forms have the novel been adapted? The answer is several. In all, there are six film versions of The Great Gatsby, by F. Scott Fitzgerald: 1926 - The Great Gatsby Distributed by: Paramount PicturesReleased: Nov. 21, 1926Directed by: Herbert BrenonProduced by: Jesse L. Lasky and Adolph ZukorSilent movie, based on a stage adaptation written by Owen Davis. Also written by Becky Gardiner and Elizabeth MeehanStarring: Warner Baxter, Lois Wilson, and William Powell.No copies of the entire film are known to exist, but the National Archives has a trailer for the film. 1949 - The Great Gatsby Distributed by: Paramount PicturesDirected by: Elliott NugentProduced by: Richard MaibaumStarring: Alan Ladd, Betty Field, Macdonald Carey, Ruth Hussey, Barry Sullivan, Shelley Winters, and Howard Da SilvaWriters: Richard Maibaum and Cyril Hume (also the stage adaptation by Owen Davis)Music by: Robert Emmett DolanCinematography: John F. SeitzEditing by: Ellsworth Hoagland 1974 - The Great Gatsby Distributed by: Newdon Productions and Paramount PicturesRelease date: March 29, 1974Directed by: Jack Clayton (In MemoirsTennessee Williams wrote: It seems to me that quite a few of my stories, as well as my one acts, would provide interesting and profitable material for the contemporary cinema, if committed to ... such cinematic masters of direction as Jack Clayton, who made of The Great Gatsby a film that even surpassed, I think, the novel by Scott Fitzgerald.)Starring: Sam Waterston, Mia Farrow, Robert Redford, Bruce Dern, and Karen Black.Screenplay by: Francis Ford Coppola 2000 - The Great Gatsby Directed by Robert MarkowitzMade-for-TV movie.Starring: Toby Stephens, Paul Rudd, and Mira Sorvino. 2002 - G Directed by: Christopher Scott CherotModernizedStarring: Richard T. Jones, Blair Underwood, and Chenoa Maxwell 2013 - The Great Gatsby Directed by: Baz LuhrmannRelease date: May 10, 2013Starring: Leonardo DiCaprio, Carey Mulligan, and Tobey Maguire.

Overview of Bulimia Essay - 2050 Words

Throughout history, women have proved their intellectual strength. Whether it be gaining the right to vote and breaking the gender barrier from 1848-1920, or standing-up against racial injustice, women have been some of the most influential people. However, even after all this, women still have an increased desire to be thin because it is deemed â€Å"prettier† and â€Å"more desirable.† 40% of normal weight adolescent females regard themselves as â€Å"fat† and aspire to a thinner body, but â€Å"do not have time to watch what they eat or exercise† (Wade, Keski-Rahkonen, Hudson, 2011). It appears that the pursuit of thinness may have emerged as a way through which women could compete amongst themselves and demonstrate self-control. Yet, in turning to†¦show more content†¦Thus, because there is no outward symptoms, it is not uncommon for someone to know a women who has been affected by bulimia. â€Å"What you eat in private is what you wear in p ublic.† This common twenty-first century quote is plastered all over social media sites as a â€Å"motivational† quote and a â€Å"friendly reminder† for women to eat healthy and workout. Yet, the quote also seems to define an episode of binge eating by bulimics, which is the consumption of an amount of food that is larger than most individuals would eat in a similar period of time under similar (American Psychiatric Association, 1980). The excessive consumption of food must also be accompanied by a sense of lack of control and usually occurs in secrecy or as inconspicuously as possible. An indicator of loss of control is the inability to refrain from eating or to stop eating once started. The consideration of an episode is subjective to the occasion too, as the quantity of food that might be regarded as excessive for a typical meal might be considered normal during a holiday meal. Individuals often do not stop binging until they are to the point of being uncomfo rtably full (American Psychiatric Association, 1980). The larger the amount of food ingested, the more rapid the emptying rate which is why bulimia is rarely successful as a means of weight control; however, bulimic activity can result in gastric ulcers and otherShow MoreRelatedHelping Teens Avoid Bulimia And Anorexia1028 Words   |  5 PagesApril 2017 How to Help Teens Avoid Bulimia and Anorexia Even though some teens have health conditions that make them very skinny or problems going on at home does not mean they have to hurt themselves. Teens need to avoid bulimia nervosa and anorexia nervosa. Some teens do not have self confidence in themselves. Many teens have died or get other medical conditions for becoming bulimic or anorexic. Bulimia nervosa is a life threatening eating disorder. Bulimia nervosa is where an individual bingeRead MoreEating Disorders : Social, Genetics, And Psychological1702 Words   |  7 Pagesboth symptoms is bulimia nervosa. Unfortunately, â€Å"between 1.1% and 4.6% of females and 0.1% to 0.5% of males will develop bulimia†(Overview). This may not seem like a lot but .1% is approximately 7.125 million males developing bulimia. Victims of bulimia nervosa have the same thoughts of an anorexic person and the actions of a binge eating person. Opposed to an anorexia victim, the bulimia nervosa victim will eat an unnatural amount of food; however, unlike a binge eater, a bulimia nervosa victim willRead MoreBulimia Symptoms And Treatments Of Bulimia972 Words   |  4 Pages â€Å"Bulimia† Have you ever looked at the cover of a magazine and seen a beautiful woman that just looked so thin, and thought â€Å"How in the world did she get that way?† Well like me I’m sure millions of girls have wondered the same thing. Many of them becoming self-conscious, what with our society placing so much emphasis on being thin in order to be attractive. But how thin is too thin? Many girls in this country use some kind of diet or exercise plan but, others take it too far. Bulimia is exactlyRead MoreJocelyn Bennett. Mrs. Gallos. English 3 Honors. 6, April1741 Words   |  7 Pagesboth symptoms is bulimia nervosa. Unfortunately, â€Å"between 1.1% and 4.6% of females and 0.1% to 0.5% of males will develop bulimia† (Bulimia). 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You may be saying to yourself, â€Å"I have heard of those, but what exactly are they?† Well the terms anorexia and bulimia are often confused with each other. Though they are both eating disorders, they are different, and if someone has one they do not necessarily have both. It is also a common misconceptionRead MoreSociety’s Influence on Teenagers: Anorexia Nervosa and Bulimia Nervosa1294 Words   |  6 Pagesthe articles. (Recovery and Support Network, 2008) I believe it is these influences of society that are leading to more and more young girls being diagnosed with anorexia nervosa and bulimia nervosa. You may be saying to yourself, â€Å"I have heard of those, but what exactly are they?† Well the terms anorexia and bulimia are often confused with each other. Though they are both eating disorders, they are different, and if someone has one they do not necessarily have both. 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If you have bulimia nervosa, you eat large amounts very quickly, and then you purge. Lastly, binge eating is where you feel out of control and you eat, and eat, and eat, and you cannot stop. Eating disorders can cause serious physical problems and can be life-threatening

Mcdonald Ethical Consumerism Free Samples- Myassignmenthelp.com

Question: An analytical Business Report based on what ethical consumerism means for businesses. Choose one company evidencing how they operate ethically. Answer: Executive summary: This study provides an analysis and evaluation of the relevance of ethical consumerism in a business. The method of analysis is done by evaluating McDonalds ethical operation through primary survey and secondary research. Result of analysis reveals that most consumers are making ethical choices except for the fact that the fast food products are not healthy for children. This report also finds out the prospects of the company in its current situation needs to be transformed for the betterment of the consumers. The area of weakness needs remedial action that must be taken by the company management. Introduction and background: A proliferating number of individual make their economic decisions based on ethical values. These include adaptation of environmentally friendly product and production technique, labor standards (wage rates and conditions related to working) and consideration of human rights. Ethical consumerism is a thriving phenomenon that predicates ethical trading activities. The motivations behind the ethical business practices are evident and diverse. By ethical business practices we mean that the values of the people are involved, environmental responsibilities are recognized, and production is done in an efficient way and effectively. (Lewis and Potter, 2011) Most of the businesses endorse ethical business practices because they believe the consumer wants are an important aspect of business. (Healey, n.d.) Ethical consumerism aims to identify consumers who choose to purchase goods that are ethically sourced, produced and ethically distributed. (McGregor, 2005) What do we mean by ethically sourced, produced and distributed? By ethical source we mean that the origination of the product must be done in ethical terms. A production is said to be ethical if the process of production involved elements of recycle or using labor who are not identified as a slave or child. If one purchases this type of product then he can be symbolized as an ethical consumer. (Hudson, Hudson and Edgerton, 2013) This study focuses on the basic concept of Ethical Consumerism and its importance in the businessWe have taken up a company, McDonalds which is the largest hamburger chain restaurant and tried to analyze its ethical operation. Every Organization must strive to ensure customer satisfaction and take into account ethical consumerism. Secondary and primary research has been taken towards the necessity and implementation of ethical consumerism within the organization. (Payne, 2015) Importance of Ethical Consumerism in Business Now with the advent of globalization, consumers are exposed to a lot of choices and options. Keeping in mind that consumers are alarmingly engaging themselves into Green Economy, it is necessary for business enterprises to understand and evaluate the needs of a consumer. Ethical consumers are concerned more about other ethical issues than the quality and price of the good. They are seeking for certain standards in the products. (Confino, 2011) This includes that the product must contain natural and pure ingredients, ethical sourcing, production and distribution must be exercised, there must be clear information about the nutritional values of the product, transparency, fair labor engagement, honoring of Human Rights, protect human health must be exercised, company must consider the aspect of sustainability and clean and green environment, company must participate in ethical ways of marketing and advertising and must engage in renewable or recyclable techniques of packaging. (Leading in Context, 2012) The key pivot for a company is consumer and his behavior regarding the company and its product. In this regard it is necessary for a company to develop objectives that would focus on rendering quality customer service. Corporate Social Responsibility (CSR) companies aim to achieve a striking balance in economic, social and environmental imperatives. According to CSR, the key issues that must be adapted by a company are environmental management, eco-efficiency, labor standards and proper working conditions, relationship between employee and community, gender balance, human rights issues, measure of good governance and measures against corruption. (Harrison, Newholm and Shaw, 2005) Companies today are realizing that development of more responsible and accountable products and corporate practices are necessary. This thinking of the companies from the theory called Ethical Consumerism which implies that more and more consumers are making their purchase decisions based on the products social, ethical or environmental aspects. (Bell, 2015) But do the consumers really practice ethical choice in reality is an alarming issue. A recent article depicted this debate. But this is short sighted issue. In recent years, consumers are becoming judicious and demand that the companies take an initiative to responsibly produce their goods. (Cleanagency.com, 2013). (Romu, 2009) Mcdonalds: McDonalds is the worlds largest hamburger chain restaurant of fast food. The global strategy of McDonalds is named as the Plan to Win which is focused on remarkable customer experience. The mission of this company is to become customers favorite place. (Small Business - Chron.com, 2015) Values And Ethical Decisions Of Mcdonalds Customer experience at the core- the company strives toward quality, service, cleanliness and value rendered to each and every customer. Commitment- the company believes in providing opportunities, nurturing talent and developing leaders so that a healthy and well trained working environment ensures the continued success of the company. Balancing the interest of three key groups- McDonalds trusts in the business model that depicts balancing among the owner, suppliers and employees of the company. Ethical business practice- the company is believed to engage in high business standards with fairness, honesty and integrity. McDonalds supports Ronald McDonald House Charities and leverage size, scope and resources to make the world a better place to live in. Business profitability is ensured by the company by focusing on the well-being of the customers. Strive to improve- constant innovation is adapted by the company to respond to the changing needs of the customers and employees. (Aboutmcdonalds.com, 2015) The CSR strategy of the McDonalds rotates around sustainability. This is because that the company recognizes that by abiding by sustainability, it will be able to acquire constant supply of inputs for production of hamburgers and other fast food products. (McDonalds jumps on the CSR bandwagon, 2002) It took an initiative by selling salads and cholesterol free fast food products. It established the Global Advisory Council (GAC) which works by collaborating with international teams regarding expert advice on nutritional values. (Knowmore.org, 2015) (Unido.org, 2015) McDonalds is well aware of its environmental responsibility. It had taken massive efforts in reducing the greenhouse emissions by saving energy and averting carbon emission. Ethical consumerism denotes that the production techniques must be ethical which is practiced by the McDonalds. (Ukessays.com, 2015) It has adopted a design of green restaurant. In addition to this McDonalds banned the use of plastics and replaced it with paper based packages. (America, 2012) Secondary Primary Research A primary research based on the Convenience Random Sampling was carried on 50 consumers who are acquainted to McDonalds (Refer Appendices for Questionnaire). The survey is as follows: Do you visit McDonalds for eating? Likert scale range Number of respondents Frequency percentage Strongly disagree (1) 2 4 Disagree (2) 7 14 Indifferent (3) 15 30 Agree (4) 20 40 Strongly agree (5) 6 12 It can be seen from the data that the people 52% of the people either agree or strongly agree that they visit McDonalds for eating. While others are doesnt eat or are indifferent Do you believe that the company is ethical in giving 100% more vegetables, fruits, whole grains or low fat grains? Likert scale range Number of respondents Frequency percentage Strongly disagree (1) 4 8 Disagree (2) 10 20 Indifferent (3) 8 16 Agree (4) 20 40 Strongly agree (5) 8 16 It is seen from the above data that the 56% of the people either agree or strongly agree that the company gives 100% more fruits and vegetables. How far are you satisfied with the animal meat used in McDonalds? Likert scale range Number of respondents Frequency percentage Strongly disagree (1) 8 16 Disagree (2) 6 12 Indifferent (3) 16 32 Agree (4) 14 28 Strongly agree (5) 6 12 It can be seen from the above data that the 40% of the people believe that McDonalds uses good animal meat while 32% of the people are indifferent. Do you think the food provided by McDonalds is nutritional for the children? Likert scale range Number of respondents Frequency percentage Strongly disagree (1) 12 24 Disagree (2) 16 32 Indifferent (3) 10 20 Agree (4) 8 16 Strongly agree (5) 4 8 From the above data it can be seen that the 56% of the people thinks that the McDonalds food is not nutritional for the children and 24% of them thinks that the food is nutritious. How far do you think the company is successful in ethically recycling the water? Likert scale range Number of respondents Frequency percentage Strongly disagree (1) 8 16 Disagree (2) 6 12 Indifferent (3) 16 32 Agree (4) 14 28 Strongly agree (5) 6 12 It is seen from the above data that the company is successful in recycling its waste water. And the company is ethically sound company. Does the company comply with the standards of ethics and values when it comes to using paper bags and recycling the wastes? Likert scale range Number of respondents Frequency percentage Strongly disagree (1) 5 10 Disagree (2) 8 16 Indifferent (3) 10 20 Agree (4) 14 28 Strongly agree (5) 13 26 It is seen in the above data that the company complies with the values and ethics and uses paper bags and recycles waste according to 54% of the people. What is your perception about McDonalds when it comes to Green Economy? How would you rate it? Likert scale range Number of respondents Frequency percentage Strongly disagree (1) 5 10 Disagree (2) 6 12 Indifferent (3) 10 20 Agree (4) 17 34 Strongly agree (5) 12 24 It is seen from the above data that McDonalds is a economically green company which means that the company reduces the environmental risks making it a sustainable company. A secondary research reveals that a program undertaken by The White House (The Huffington Post, 2015) which approaches to promote a sound consumer awareness and leverage market power collaborated with the Walmart, McDonalds and Subway had helped to fight labor trafficking which had taken place within the Sunshine Stats tomato industry. (Sun, Chen and Wang, 2012) Innova Marketing has portrayed that more and more consumers are concerned and are demanding pure products. The concept of sustainability is already in the minds of the people when making decisions regarding purchase of goods. GlobeScans and SustainAbilitys recent survey done on global consumers reveal that consumers in the developing countries are emphasizing more on Green Economy. McDonalds had taken a small step to approach an environmental friendly initiative by recycling the polystyrene coffee cups and replacing them with paper cups. (News, 2015) This eco-friendly approach can be seen as an adoption of ethical consumerism By this step, McDonalds have successfully captured the interest of the consumers regarding eco-friendly approach. (The Huffington Post, 2015) Policies: McDonalds had been criticized on grounds of unethical practices in environmental, health and labor fields. (McDonald's worker strike goes global, 2015) McDonalds was believed to contribute to the obesity epidemic in society to which McDonalds must formulate policies to serve and nutritious food. McDonalds must make policies regarding the environmental degradation it caused by implementing eco-friendly and emission free food processing unit. Recently McDonalds was in news as Brazilian unions have taken legal action against McDonalds franchise. The allegation that they posed is violation of labor laws by time-clock fraud and unhygienic unsanitary working conditions. (Financial Times, 2015) McDonalds must formulate policies regarding protection of their employees. Critical evaluation: The importance of ethical consumerism will be recognized only when ethical consumers are identified. The primary survey done may reveal that customers are making ethical choices but in reality do they really make such choices? In this regard should a company really consider ethical consumerism? (Paish, 2011) The answer is that most consumers do not really go through the ingredients of food products (in our case) (Foodispower.org, 2015) which reveal that they are not making ethical choices. Also McDonalds is the largest fast food center and fast foods are considered to be harmful for health yet the fast food restaurants are making it big in business (Young, 2003) (Schrder and McEachern, 2005). Thus there is a need to recognize the ethical consumers to practice ethical consumerism. (Devinney, Auger and Eckhardt, 2010) Recommendations: To ensure that McDonalds doesnt participate in environmental hazardous activities, it should make use of a renewable form of energy which is the solar energy. This is will lead to less carbon emission in the long run. The advertisements of the McDonalds must promote its balanced healthy diet regime. The advertisements should also aim at rendering nutritional advice regarding healthy fast food eating habits. Another aspect that McDonalds must focus is the diversification of diets to ensure that the requirements of different age groups are met. (Schonberger, 2014) Conclusion: Consumers are considered to be the basis for the existence of a business. Realizing the customer needs and expectation is an important aim of a company. In doing so the company must keep in mind the most talked about issue of ethical consumerism. As far as McDonalds is concerned, it continues to abide by the CSR and exercise good business conducts and ethics across its operation and also ensure that now and in the near future enhanced quality programs are initiated to promote ethical consumerism. Thus the need for ethical consumerism is inevitable in a business. (Marketing, 2012) References Aboutmcdonalds.com, (2015).McDonalds Mission and Corporate Values :: AboutMcDonalds.com. [online] Available at: https://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html [Accessed 24 Feb. 2015]. America, 1. (2012).10 Most Ethical CEOs in Corporate America - OnlineMBA.com. [online] OnlineMBA.com. Available at: https://www.onlinemba.com/blog/10-most-ethical-ceos-in-corporate-america/ [Accessed 24 Feb. 2015]. Cleanagency.com, (2013).Ethical Consumerism: What's More Important, Values or Value? - Clean Agency. 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