Affect And Strategy Of Environmental Factors Marketing Essay

Affect And Strategy Of Environmental Factors Marketing Essay STEEPLE/PESTLE originally designed as a business environmental scan, the STEEPLE or PESTLE analysis is an analysis of the external macro environment (big picture) in which a business operates. These are often factors which are beyond the control or influence of a business, however are important to be aware of when doing product development, business or strategy planning. Social: Dà ©lys is a chocolate based cake and a bakery Producer and as United Kingdom is one of the highest consumers of the Chocolate product, it is easily accepted by the People. It can take a speed in a market in very less time. On the other Hand as every person is busy, they prefer Baker Products which is more quick and easy to eat, every age, sex and of different geographical regions would easily adopt Dà ©lys product. Technological: The most modern bakeries are highly automated. To track and help assure compliance with government regulation that affects bakeries, companies deploy software, such as Environmental Quality management Program. Bakery Firms may use computer system to receive order, track sales and exchange the data with large customers. Dà ©lys do not have its own distribution business and retail outlets, Sales are through the main supermarket chains such as Tesco, Sainsburys, Asda and Morrisons. Some independent grocery chains also stock Dà ©lys products and the products also sold by Harrods and Fortnum and Mason. Which may affect the technologically in the operation of the Business. Economical: Large economies of scale occur in production baked product, is manly of labour cost can be reduced dramatically in large bakery facilities. A big automated bakery can produce a million bread loaves a week with just 100 employees working two shifts. The size of production facilities is limited by the need to distribute a highly perishable product to a large number of customers. Usually a large baking facility can service an area within a 300-miles radius. As Dà ©lys has 60 employees it could reduce the cost of production. These may be the factor affection Economical environment of the Industry. Environmental: Production is carried out at Dà ©lys Ltds own factory and by one other food manufacturer in England that is not owned by Dà ©lys Ltd. The factory must be environment friendly and should be concern about the reduction in pollutions that may effect in health of the person residing nearby. This may be the factor that may affect the operation of Dà ©lys Ltd. Political: As the Political situation of U.K is stable and that warmly welcomes the entry of the new products inside the United kingdom market, the tax policy of United kingdom is very producer friendly and conflicts is very much less likely to occur in the production like Cakes and bakeries that may affect the operation of the Dà ©lys Ltd. Legal: The basic understanding of the political legal environment is when the government implements laws and or regulations which affect the way a business operate. Legal environment in a business are as following Statutory and regulatory conditions, corporate governance, compliance, international trade regulations, competition regulation. In the case of Dà ©lys Ltd it has to be careful in food and hygiene regulation, employment policies, health and safety rules and regulation etc Ethical: The ethical factors includes Business ethics, Consent, Client confidentiality, Official Secrets Act, Security access, terms of business/trade, Trust, Reputation. As the national press has praised the quality of the products and a number of organisations have identified some Dà ©lys products as being the best of their kind in taste tests. Jo Brown has found fame as a dynamic entrepreneur and is a dragon on the BBC business show Dragons Den. Jo is a hands-on managing director and would always want to be seen as such in any business she worked in. These could ethically effect the environment of the Dà ©lys Ltd. Stake holder analysis Internal stakeholders and their interest in the company: (a) Employees. Employees and their representative groups are interested in information about the stability and profitability of their employers. They are also interested in information which enables them to assess the ability of the enterprise to provide remuneration, retirement benefits and employment opportunities, in the case of Dà ©lys Ltd 60 employees are the internal stakeholder of the Business. (b) Investors. The providers of risk capital and their advisers are concerned with the risk inherent in, and return provided by, their investments. They need information to help them determine whether they should buy, hold or sell. Shareholders are also interested in information which enables them to assess the ability of the enterprise to pay dividends. (Investors are owners of the co. It can be argued that they are external stakeholders, but its also hard to call your owners outsiders) In the case of Dà ©lys Ltd its a Private Company so the investor is Dà ©lys itself. (c) Management and those who appointed them. Financial statements also show the results of the stewardship of management, or the accountability of management for the resources entrusted to it. Those users who wish to assess the stewardship or accountability of management do so in order that they may make economic decisions; these decisions may include, for example, whether to hold or sell their investment in the enterprise or whether to reappoint or replace the management. External Stockholder The external stakeholders can be considered as anyone outside the implementing Organisations that could be affected by the projects results. STAKEHOLDER INVOLVEMENT It is not sufficient to identify the relevant groups. Named individuals need to be identified within each group and more than one person may be required for any organisation or department. The selection of these individuals will depend on the role that they are to play in the project and the requirements in terms of knowledge, authority and level of involvement that this creates. External Stockholder of Dà ©lys Ltd is Tesco, Sainsburys, Asda and Morrisons. Some independent grocery chains also stock Dà ©lys products and the products also sold by Harrods and Fortnum and Mason. Attitude toward the Strategy of Dà ©lys would be positive by the internal and external stakeholders, as Sales of the companys products have currently grown by more than 15% per annum every year since the company was founded and they currently amount to  £6 million annually. The net profit on sales ratio is a very healthy 10% and at this level other businesses have been attracted to Dà ©lys Ltds business model. The company has a balance sheet that shows there are assets of  £20 million funded by a mortgage of  £7 million, a long term bank loan of  £2 million and retained profits over the last 10 years of  £6 million. The residual amount comes from the shareholders equity. It employs only 60 people. Apart from one factory with attached offices, Dà ©lys Ltd owns no distribution businesses and no retail outlets. 2(a) Use appropriate tools to analyse and measure the effects and effectiveness of Dà ©lys Ltds current business plans. 2(b) Summarise the position of Dà ©lys Ltds in its current market. 2(c) Evaluate the competitive strengths and weaknesses of Dà ©lys Ltds current strategies. Existing Business Strategy Porters Five Force analysis is important when trying to understand the competitive environment facing a given industry. It involves looking at internal competition barriers to entry, the profit appropriating power of buyers and sellers, as well as substitutes to the goods produced. Applied to the bakery industries like Dà ©lys Limited it shows an average net profit that typically does not cover the cost of capital due to low barriers to entry, ease of production and ease of access to ingredients. Internal Rivalry There are many players in the bakery industries like Dà ©lys Limited. The top four companies are estimated to only account for 11.7 percent of the market. The industry is characterized by many small bakeries, but theres has been the recent trend towards consolidation and economics of scale. Businesses compare on price, quality, differentiation and relationship with key suppliers. Barrier to entry Barrier to entry in this industry is low. Economics of scale are beneficial, but are not required for industrial success. As a result, small business can enter the industry with relatively small amount of Capital. The two main Determinant of New company successes is the leader ability acquire sufficient channels of distribution to cover an operating cost and their ability to built up Brand acquisitions and Loyalty. Distribution channels typically involve retail outlets, such as grocery stores and supermarkets and they can be easily acquired if the bakery brand is established or have market research to create one. Dà ©lys Ltd Sales are through the main supermarket chains such as Tesco, Sainsburys, Asda and Morrisons. Some independent grocery chains also stock Dà ©lys products and the products also sold by Harrods and Fortnum and Mason. Buyers Buyers of the bakery industry products like Dà ©lys Ltd such as ASDA, Sainsburys, Morrison, Tesco are able to appreciate much of the industry profit due to large number of small bakeries that are buying to find outlets for their products. As a result Buyers are able to command Low price and volume discounts. Only a large player like have the power to level the playing field and achieve a more balanced share of the profit. Suppliers Suppliers do not have much negotiating power in the bakery business like Dà ©lys ltd due to the well developed market for their products and their commoditized nature of what they are saying. Cakes and pastries and child bakeries of delays ltd can be affected by price swing of the raw input, but the changes are the result of the global supply and demand determinants rather than supply negotiating power Substitutes Many substitutes exist for bakery products. Breakfast cereals, rice and potatoes are all viable alternatives and individual can also make all of the baked goods they want at home. Bakery relay upon price and convenience to keep individuals switching to a substitute for baking what they need at home. Position of Dà ©lys Ltd Product in Market Dà ©lys Ltd is a private company that makes cakes under the brand name Dà ©lys. It was founded in 2000 by Jo Brown who liked the chocolate based cakes and patisserie that was on sale in Paris. With  £75,000 Dà ©lys Ltd was founded. It makes a variety of desserts and sweets for the premium end of the market. All the output is of chilled products. Jo Brown has found fame as a dynamic entrepreneur and is a dragon on the BBC business show Dragons Den. Jo is a hands-on managing director and would always want to be seen as such in any business she worked in. Sales of the companys products have currently grown by more than 15% per annum every year since the company was founded and they currently amount to  £6 million annually. The net profit on sales ratio is a very healthy 10% and at this level other businesses have been attracted to Dà ©lys Ltds business model. The company has a balance sheet that shows there are assets of  £20 million funded by a mortgage of  £7 million, a long term bank loan of  £2 million and retained profits over the last 10 years of  £6 million. The residual amount comes from the shareholders equity. It employs 60 people. The growth in snacking and requirement for convenience foods has benefited both the biscuits and cakes and pastries sectors. Many industrially produced cakes are now available in wrapped single-portion sizes designed for snacking, while snack-sized packs of biscuits have also become more commonplace. The European market for bakery products amounted to 30.2 million tonnes in 1999, worth an estimated  £45 billion ($73 billion or i68 billion). Given its size, the bakery sector can be considered to be one of the most important sectors of the food industry as a whole. Bread remains a staple part of the diet, whilst cakes and biscuits can increasingly be regarded as regular snacking items rather than occasional treats. Bread is by far the largest sector of the bakery market, with sales of 24.45 million tonnes in 1999, equating to 81% of total bakery volumes. Sales of biscuits totalled 3.02 million tonnes, representing 10%, and cakes and pastries for the remaining 9%, or 2.73 million tonnes. There are over 120,000 enterprises active in the European bread-baking sector, the vast majority of which are small craft bakers. Craft bakers are dominant in countries where there is a tradition of buying freshly baked bread every day, such as Italy, Portugal, Greece and France. This contrasts with the situation in the UK and Ireland, where some 80% of bread consumed is industrially produced. Overall, artisanal bakers and in-store bakeries currently account for 63% of all bread consumed in Europe, although industrial bakers, which account for the remaining 37%, are becoming more significant. Within the total European biscuits market, DANONE is market leader, with a 16% share of sales, While Sales of the Dà ©lys Companys products have currently grown by more than 15% per annum every year since the company was founded and they currently amount to  £6 million annually. Ahead of United Biscuits with 11%, Bailsmen with 8%, and Barilla with 6%; own-label accounts for an estimated 18%. 3(a) Use a range of tools and models to develop a range of strategic options for Dà ©lys Ltd 3(b) Analyse the comparative strategic position taken by competitors in the market and how it may affect the choice of future strategy by Dà ©lys Ltd 3(c) Create a range of feasible options as the basis of future organisational strategy for Dà ©lys Ltd Despite the ongoing trend towards healthy eating, and the added pressures from the credit squeeze, demand for indulgent chilled desserts continues to grow. Market value increased by 14% between 2003 and 2007, and is expected to grow by 4% in 2008, taking sales to  £1,030 million. An internal shift within chilled pot desserts away from every day desserts in favour of premium lines is adding value, although overall volume growth has been subdued. Sales of other chilled desserts other than those in pots have been boosted by larger sharing formats, while a revival of family dining at the weekend has contributed to the growth of hot eating desserts. The outlook for the market remains positive, although in order to achieve longer-term growth, manufacturers will need to further increase the participation of ABC1s and increase frequency of consumption beyond special occasions. Impulse and on-the-go snacking, as well as the consumption of desserts away from main meals all offer further potential for growth. Mintel last examined the UK market for Chilled and Chilled Pot Desserts in March 2007 and July 2006 respectively. Mintel forecasts on the Bakery, cakes and pastry Industry Bread UK February 2007 Between 2001 and 2006, the retail sales volume of bread fell by 14% to 1.8 million tonnes. Mintel forecasts slower decline between 2006 and 2011 of approximately 9%. Between 2001 and 2006, the value market grew by 14%, or 9% in real terms. Mintel also forecast that it will grow by an estimated 11% over the next five years to reach a value of  £2.4 billion at current prices, which translates to a 2% rate of growth in real terms. à ¢Ã¢â€š ¬Ã‚ ¢ Bread Cakes Ireland March 2006 Retail sales of biscuits are valued at à ¢Ã¢â‚¬Å¡Ã‚ ¬252.4 million in RoI and have grown by 24% since 2000. Retail sales in NI rose from  £88.4 million in 2000 to  £114 million in 2005, representing a growth rate of 29% over the review period. à ¢Ã¢â€š ¬Ã‚ ¢ Cakes and Cake Bars UK June 2006 The UK ambient cake market comprises three main segments; whole cakes, occasion cakes and individual cakes. Sales increased by 11% from 2001 to reach a value of  £1.47 billion by 2005. In order to progress, suppliers have had to develop products to deal with current eating trends that have shifted away from the role of cake as a teatime treat or celebratory indulgence. à ¢Ã¢â€š ¬Ã‚ ¢ Morning Goods UK July 2007 The morning goods market comprises a broad range of bread rolls and bakery snack products. Most product categories continue to advance in value despite their maturity, while some notably bagels, muffins, brioche and doughnuts have been enjoying impressive rates of growth. Overall sales of morning goods increased by 11% between 2002 and 2006, to reach  £1.18 billion. This compares with a 10% rise in bread sales (excluding rolls) over the same period in a market worth  £2.11 billion. Growth has picked up since 2004, with morning goods sales increasing by 7.5% between 2004 and 2006, while sales of bread Increased by just 5.6%. à ¢Ã¢â€š ¬Ã‚ ¢ Sweet Biscuits UK May 2007 Sales of sweet biscuits stood at  £1,462 million in 2006, having achieved 2.2% growth on the previous year against a prevailing trend of healthy eating. Over the 2002-07 periods, value growth has outstripped that of volume, signalling consumers lighter consumption habits but willingness to trade up to more expensive and indulgent products. Greatest growth over the previous year was in healthier and special treat biscuits, both of which tend to retail at the premium end. Mintel forecasts that both value (in real terms) and volume sales of sweet biscuits will increase by around 7% at current prices over the 2007-12 month period, increasing to an estimated  £1.7 billion. à ¢Ã¢â€š ¬Ã‚ ¢ Non-sweet Biscuits UK October 2007 Sales of non-sweet biscuits have enjoyed slightly higher rates of growth (from a smaller starting point) due to their strong health positioning and the development of snacking variants. Snacking both at home and on the go is a key factor behind growth in sales of non-sweet biscuits. Manufacturers have already responded to this with snack pack and mini variants, but could do more to extend the relevance of non-sweet biscuits to the convenience-led on-the-go market. The newly released March edition of Frozen Cakes, Pies, and Other Pastries Manufacturing Industry report is the comprehensive market research guide for the industry. It has the latest information on the industrys key financial data, competitive landscape, cost and pricing, and trends during the current economic climate The available options for the Dà ©lys Limited are as following: Expanding the range of desserts and sweets it makes to include Viennese and Italian styles, Expanding the range of products to include ambient and frozen products, Producing healthier products to chime in with consumers changing tastes and government initiatives on healthy lifestyles, Increase the number of retailers selling the Dà ©lys range, Producing own label products for the supermarket chains, Expanding internationally, diversifying into other product areas such as bakery, Making products for niche markets such gluten intolerants and products for specific ethnic and religious groups who have specific dietary needs., Supplying mass-market caterers and airlines, Licensing producers to use the Dà ©lys name on other food lines., Opening Dà ©lys retail outlets in retail centres., Taking over other businesses. Two local firms with good regional reputations which might be targets are Maggies Farm Breads, an artisanal bakery, valued at around  £1.5 million, and Chocolaterie de Gro ote a company that hand makes Belgian style chocolates that is worth around  £1 million. , and selling out to a large food producing business. Jo believes she could probably get  £25 million for Dà ©lys Ltd. and get a seat on the board with a view to moving up to be in charge of a FTSE listed company. Alternatively she could just walk away with the money and find new businesses and ideas to develop. She also knows that Ben and Jerrys lost a lot of its carefully developed image as a hippy ice cream maker when it sold out to Unilever and she does not want to lose the market image she has built up for Dà ©lys Ltd by selling out. But she knows everything has its price. Conclusion At the end, studying about several criteria of the Dà ©lys Limited Production, Market and the product and looking over the diversified available strategic option we could conclude the assignment. Expending the range of desserts and sweets can be the good strategic option including ambient and frozen, as U.K person are health conscious so making the product may be the effective option for Dà ©lys Limited. As Delays Limited has no any retail outlets its open to open the retail outlets may also be profitable, supplying mass-market through caterers and airlines may me seasonal options. Dà ©lys limited if licence producer to use Dà ©lys name on other food may be that suitable option in a United Kingdom market as it itself developed a good image and goodwill in a market. Diversifying into other product may also help in expending the market share. And Making product for niche market such as gluten intolerants and products for specific ethnic and religion groups who have specific dietary needs may not work in United Kingdom market. When expanding into new markets credit managers need to be concerned about the new client base, specific trade laws that may apply currency considerations and political risk. The treasury department may consider working capital concerns, advance rates from their traditional credit facility and loan covenants as part of the overall strategy. Selecting which country to sell into is often dictated by the products we produce. For example, lets say Dà ©lys Ltd. provides Cake and Pastries that are ideal for economically challenged nations. They are low cost, light weight and easily produced worldwide. Companies such as Dà ©lys Ltd may have expertise in foreign languages, laws and customs. They need a strategic partner who brings these skills to the table.

THE LESSON :: Essays Papers

THE LESSON 1 "Ah! If only I could be young again!" Most people often say this statement. People wishing they could go back to their youth and make a change. [Frag - 1] If one could become young again, would he/she really change? Or is youth a state of mind? In "Dr. Heidegger's Experiment", [,"] Nathaniel Hawthorne gives us an example of what can happen when one does become young again. The theme of this story is that morals established in one's youth remain unchanged throughout one's life. 2 The narrator does not identify himself as a character, nor if his character is present during Dr. Heidegger's experiment. [SS The narrator does not identify himself as a character or participant in the experiment.] Within the story, the narrator does mention that this [What is "this"?] might seem unbelievable and false. He alludes [Diction] that the story may be a lesson in morality. The effect of such a narrator allows the audience to decide if the story is true or a mere lesson. [A lesson cannot be true?] 3 Throughout the story, symbols of youth and age are present everywhere. The rose, which Dr. Heidegger has kept for 50 years, symbolizes his love and commitment for Sylvia Ward. It also symbolizes youth. When Dr. Heidegger places the rose in the liquid of youth, it blooms just as the characters do when they drink the elixir of life. However, the rose has a double meaning. It also means death. As the rose withers, so do the characters. [What else is the rose associated with?] 4 The experiment starts on a summer afternoon. Symbolically, a summer afternoon means youth. The characters become young during this time. When the sun sets, they age. The sunset symbolizes aging. 5 Throughout the story, we hear about this Fountain of Youth. Also referred to as the elixir of life or the liquid of youth. [Frag -1] This Fountain of Youth is really a state of mind. Like the saying goes, "you are as young as you think you are." That is what this elixir of life is really about.

children and tv :: essays research papers

Effects of Television on Children Children are mainly exposed to television, television violence and television culture at home. Thus parents play a vital role in helping children to make sense of what they see on the television. These days television influences the lives of young children and it is only going to get worst with each passing year. It is very challenging for young children to make choices of what programs they should watch. Because of the lack of experience they need more help from adults. Pulling children away from television programs is a challenge. Children's media are designed to get attention and keep it. Some Horrifying facts about media violence in children's lives: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  By the end of elementary school, the average child will have seen 8,000 murders and 100,000 other violent acts in the media. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Children's cartoons and action programs average more than 20 acts of violence per hour, compared with 5 acts per hour during prime-time hours. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The sale of Mighty Morphin Power Ranger products (based on the extremely violent TV show) surpassed $1 billion in 1994. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  More than $3 billion of products related to the Star Wars movie have been sold worldwide. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In one survey, more than 90% of teachers thought the Power Rangers led to increased violence among the children they taught. Some Action Ideas: First of all as a parent, take charge. Develop guidelines for your child as to how much television she/he can watch. The less the television time the better it is. Since young children do not have the concept of time, deciding on the number of shows they can watch can be an option. Select programs that are designed to promote positive development and learning. Some experts suggest no more than an hour a day for young children. Experts have suggested a simple chart that parents can use with their children, for example: ________________________________________ Plan for TV viewing for ____________________________ Day of week Picture of Show #1 Picture of Show #2 _________ Time: Time: _________ Time: Time: ________________________________________ Children as young as three years old can plan by drawing pictures of the show they plan to watch. You can develop TV rules for home. Please make sure that as a parent you follow them as well and be consistent. You can come up with some rules as for example, TV only on weekends, no TV before school, no TV after dinner, no violent shows, etc. This plan of action will be more effective if you develop these rules with your child because she/he will feel that her/his voice is heard.

Role of Internet / Web Technology on Modern Public Administration

Role of Internet / Web Technology on Modern Public Administration The Internet has become as one of the most important form of communication media in and among public administration. Communication is an essential part of every field. The effects of web technology on how we communicate in the field of Public Administration on wider biases. Public Administrators communicate easily and fast way with the use of internet. Such as, they delivered a matter or message in a minute by an email.Business meeting are done by video conferences such as, if someone is not present in the meeting, we can communicate with, we can see and listen his comments with the use of internet in just a minute. Public administrators can access everywhere all over the world through internet. They can reach both rural and global areas. They can get the every type of information from internet. They can watch, listen, and read the news from internet. They can access the international markets and international affairs. The construction and management of the World Wide Web sites are becoming essential elements of modern public administration.Administrators are now facing a great challenge. They are required to achieve new goals in an increasingly shorter time. But that is not mean to enhanced transparency, greater efficiency and higher levels of citizen services; they also want to reduce costs. Only web technology fulfills these requirements. Administrators should build modern systems for offices is their extensive use in the Internet architecture and the use of such elements, which ensure gathering of all information, security, and ease of data circulation and the possibility of their versatile use by authorized persons.Administrators should attend the conferences, where latest technologies are presented. Using these new technologies, the Authority may significantly reduce the cost of all transactions, improve efficiency, ensure transparency and accountability, as well as meet all expectations. R ole based access control (RBAC) is a technology that reduced the complexity and cost of security administration in large networked applications. The concept and design of RBAC is perfectly suited for use on both intranets and internets. It provides a secure and effective way to manage access to administration web information.Web technology allows administration to share with the public a variety of information in unlimited quantities on demand. Technology is also available to allow citizens to bring issues of concern to the attention of local, regional and national administration. However, exploiting these capabilities within administration systems is a challenge that surrounds environmental, policy, legal, and cultural issues. Establishing effective administration requires openness, transparency, collaboration and skill in taking advantage of the capabilities of the World Wide Web.The World Wide Web has an opportunity to provide guidance in support of administration objectives by p romoting existing open web standards and noting the challenges external to the web and technology. The World Wide Web also facilitates the development of new open web standards needed by administration in context. Public managers are looking for ways to fully exploit the advantages of Web services technology for improving service delivery. Now a day it is impossible to work without web technology in public administration. Impact of cyber Crime on Pakistan Economics Cyber crimes are increasing day by day in Pakistan from last some years.According to cyber crime unit, only few cases have been seen 4 to 5 years ago, but the ratio of these cases increased tremendously now. In Pakistan, the ratio of cyber crime is low as compared to developed countries. There are a number of cyber crimes in Pakistan including cyber pornography, sale of illegal articles, online gambling, intellectual property crimes, email spoofing, cyber stalking, forgery, unauthorized access to computer systems or netwo rks, theft of information contained in electronic form, virus attacks, Trojan attacks, Internet time theft, password cracking and financial cyber crimes.According to cyber crime unit, the hacking of ATM card numbers and bank accounts are tremendously rising in Pakistan. There are no effective systems to reduce these crimes. And number of crimes increases day by day in Pakistan. For this reason, no one wants to invest money in Pakistan. Foreign investors does not take interest to invest money, even they move their business from Pakistan to some other countries. Not only foreign investor, Pakistani investors also does not invest their money in Pakistan due to defective security system. Due to this, Pakistan lost hundreds of thousands jobs.The ratio of unemployment increased that affect the Pakistani economy badly. The ratio of inflation also increased due to this the value of Pakistani currency decreased. Tax and revenue system of government also affected due to this. Because governme nt lost the revenue in the shape of tax that they collected the companies removed. In short, Pakistan economy badly affected due to increased in cyber crimes. Government should want to make an effective system to removed cyber crimes. Federal Investigation Association (FIA), a cyber crime unit working in Pakistan to remove these crimes. _____________________________

Mary Shelley tell us about the education Essay

â€Å"Nothing could exceed in beauty the contrast between these two excellent creatures† – has also learnt to think logically, to reason, given very well laid out reasons as to why they are so beautiful, backing up his argument. The next thing is one of the most important things which VC learns – it is a lesson of morals. He sees â€Å"several times [the younger cottagers] placed food before the old man when they reserved none for themselves†¦ I had been accustomed to steal some of their store, but when I found that in doing this I inflicted pain on the cottagers, I abstained†. This shows that he understands and acts out of compassion. He also â€Å"observes with pleasure† when he sees he has been of help. Still to come are the most important facets of VC’s education; the ability to read, to appreciate the highs and lows of human capability and to appreciate emotion as key to humanity. It is from â€Å"Sorrows of Werter† that VC learns about â€Å"the importance of emotion to any definition of humanity† (the English Review). This is complimented with the violent but apparently glorious history of man which â€Å"Lives† provides, giving VC a varied and balanced view of what beauty there is in human nature, and what horror there is, too. Paradise Lost is another book which VC stumbles upon; though this teaches him little in it self, the parallels which VC draws between it’s key characters and himself are important; he can see different aspects of each in himself. This shows the how VC has learnt to take something from a book and place into a real-life situation (â€Å"I ought to be thy Adam, but I am rather the fallen angel, whom thou drivest from joy for no misdeed†). By far the most important part of VC’s education is his learning to speak. Though it has been proved that it is impossible to learn language in the fashion that VC does, we must remember that this is just a novel. In his learning to speak, VC gains the ability to articulate the feelings inside him, the ability to read and the ability to communicate his dreams. He learns as Safie learns, being taught by Felix. Being taught to speak and listen to speech opens the door to all other avenues of Frankenstein’s learning; his learning about humanity is increased tenfold after this. Whether this is a curse or a blessing, however, is left for us to decide – after learning how to speak and read, VC sees just how outcast he is, just how far outside the circle of love that is there between Safie, Felix, Agatha and the old man. Once he can see the extent of his loneliness, and can grasp what potential there is – once he learns that there is more to life than suffering – he is gripped by an insatiable desire to be a part of society. Society’s rejection of him, it can be argued, is what turns him from a noble savage to an educated murderer. b Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Key issues facing my organization over the next five years

Amwal was formed in 1998 as a financial planning firm for the women of Qatar under the patronage of HE Shiekha Mozah, the wife of the Emir of Qatar.   As a result of Amwal’s success and reputation it was transformed into a fully licensed investment bank in 2005.Amwal, like most of the investment banks and asset management firms in the region, has benefitted from the unprecedented economic growth, high oil prices, and surplus wealth. The GCC countries are expected to grow over seven percent in the next five years. Qatar is one of the top GCC countries in economic performance.   As such, Qatar’s economy is expected to grow 13% in 2008 as a result of sustained oil prices and the country’s ambitious gas industrialization initiatives.Following Russia and Iran, Qatar has the world’s third largest gas reserves. In terms of energy, these reserves are expected to last for more than 200 years. This growth is not temporary in nature and is expected to continue ov er the long run. During former U.S. Federal Reserve Chairman Alan Greenspan’s recent visit o Jeddah, he was quoted saying that the oil boom would â€Å"go on forever†.All of these factors have resulted in a mushroom effect on the growth of different kinds of financial institutions in the region.   Existing banks are expanding rapidly, new banks are being set up, and many international players from US, Europe, and Asia are setting up shop in this region. In the last two years nearly 280 financial intuitions have surfaced in Qatar and the United Arab Emirates (UAE).In the current market scenario, I believe that Amwal will face the following challenged as it strives to become a world class investment bank:  Carving its own identity and differentiating from its regional peersAmwal has a very strong shareholder base that includes prominent local and regional organizations.   For this reason Amwal’s identity sometimes is overshadowed by affiliation with one of i ts shareholders in the multiple   transactions that Amwal actually facilitates.   As a new investment bank Amwal leveraged its shareholder base to its benefit.   However as we grow it is imperative that we carve out our own identity that will build a strong brand recognition in the region. This is important because it will help Amwal to differentiate itself from its regional competitors, who often operate on similar grounds and similar strengths.   This will occur over the mid   to long range period as Amwal builds on successful deals, takes steps to increase social responsibility, and invests in its employee resources.Competing with global names such as Deutsche Bank, Morgan Stanley and Goldman SachsDue to economic growth and initiatives to develop the capital markets, GCC countries have been successful in attracting global names such as Deutsche Bank, Goldman Sachs, Morgan Stanley, Barclays etc. This presents a unique challenge for a local bank like Amwal to remain compe titive due to its relative inexperience as compared to the multinational investment banks. GCC countries have embarked on a major capital expenditure initiative, developing their infrastructure and other major projects. Qatar alone will spend over $100 billion(U.S.) over the next five years.   This will help to position Amwal as a local expert with global capabilities.Hiring and retaining key staffDue to the spur in new market entrants, banks are competing for the best human resources and often find themselves short of a healthy bench-strength. This has been mainly due to the high turnover, shortage of seasoned professionals, and a general preference to employ western educated professionals with regional experience. This problem is more prevalent for local banks with limited resources.These local banks are rely heavily on key staff such as the senior manages of investment banking and asset management. Amwal is not immune to this problem and has recently developed a policy of retai ning good employees and encouraging its staff to develop further expertise by sending them for training and allowing time off from work for academic studies.   Amwal will face a key challenge of retaining staff and hiring more professionals due to circumstances beyond its control including regional factors such as increased competition and the higher cost of living.Need for a better corporate governanceAnother challenge is creating the right balance of power and accountability between the board of directors, senior management, shareholders,   and internal operating departments.   Amwal has grown tremendously over the last few years and is now planning for its own Initial Public Offering (IPO) early next year to support its current growth and future goals. During the initial years of operation, Amwal’s management style was very centralized with authorities and powers limited to a few key individuals. While this is very common among most local and regional institutions li ke Amwal, this structure usually leads to a financial and strategic gap upon the exit of these key individuals.Amwal has come a long way since its transformation into an investment bank and have developed business policy principles, guidelines, internal and external regulations and monitoring mechanisms. However, as we continue to grow, expand our global reach, and prepare for the IPO, I believe these measures would need to be constantly reviewed and enhanced as they are critical for conducting proper corporate accountability and enhancing business prosperity. Another prevailing impediment is the lack of proactiveness of the local governing bodies that need to substantially enhance the regulatory framework, develop stricter industry guidelines, and encourage transparency.   As an industry leader, Amwal is in a unique position to have a positive effect on the creation of the regulatory industry in the region.ConclusionThese observations are not only unique to Amwal.   Since we ar e in a constantly changing environment it is critical that local and regional institutions identify these challenges and develop a strategic plan to respond to them.   I believe that Amwal is well placed and uniquely positioned for this challenge with its sound business model and comprehensive long range strategic plan.

Creation and Aspects of a Product Plan

INTRODUCTION Origin of the Report As we are doing Marketing Management, our course instructor Prof. Dr. Mijanur Rahman has instructed us to prepare a paper on the product plan. Purpose †¢ To get a clear concept how to make the product plan †¢ To acquire knowledge how to make mission, vision, marketing mix etc. Limitations 1. We did not collect the current information related with our product. 2. We had to give lot of times to collect information about competitors, market situation because enough information not available. Research Methodology Secondary: †¢ Internet: www. google. com , www. ekipidia . com, Source: thedailystar. net †¢ Other: Collected information from marketing report, magazines, running newspaper. 1:00 CURRENT MARKET SITUATION Today the chips market is dominated by Potato Crackers, Mr. Twist, Meridian, Cheese Ball, Lay’s, Sun Chips and other chips. We find out that, there is no high quality chip which is suitable for children health. But we found much normal category chips. Our product quality is more high comparative to the other competitors, because our main ingredients is Mushroom which is totally new flavor and taste and also work against for the cancer.So it’s a big gap that we find out. Our new chips has been received a new market challenge to cope with them. At the very beginning, our sale will be low, profit will also be little. We hope that we will be able to get the first mover advantage, because there is no such product especially for children health. 1. Market Description: We know, the market means potential customers of a product or service. Bangladesh is a highly populated country. The birth rate is very high . As a result the children rate is also very high. We are not producing our product not only for children but also for teenagers, young generation.So our total target market is very large. Market demands of market will also increasing as much we can position in our customers mind. (All this f igure are estimated depending on class and age to have an idea about demand on chips on this variables) This is our target market. We want to target children as well as young people of middle and higher class of people. We are not eliminating lower class people but first we want to create demand for our product then we will try to reduce our product price and serve to all class of people. 2. Product review:The product quality is more high comparative to the other competitors, because our main ingredients is Mushroom which is totally new flavor and taste and also work against for the cancer. It is suitable for children health. It is highly reached by Protein-15. 53%, Fat-20%,Saturated fat-1. 42%, Carbohidrated-2. 45%, Sugar-2. 40%, Energy-100gm, Colastrol-0%, Sodiam-. 64%, which is very much essential for specially kids and young age people. 1. 3 Price: Price levels are set for launching our product for our targeted customers. 4. Sales:We want to produce 960000 of products in our fir st step of production. Depending on increasing demand rate, we will increase our production rate over a month. Every year, we will increase our 10% of production. We will observe the sales and satisfaction levels of our customers through our sales representatives. Our Product will sale only in Urban and town side areas of Bangladesh, that’s why we are not distributing and sales product in rural areas because our price level is bit high. After increasing our product demand and sales, we will try to reduce our cost of production.As a result, we reduce our product price and distributed in rural areas in Bangladesh. 5. Gross margin: We have a great competition in our market. 1st year; we want to create huge demand by good quality advertisement and promotional activities to create position in our customers mind. As a result, we expected low gross margin for 1st year, it will be just cover the fixed asset. 2nd year, we will try to sale more and more and reduce the cost of goods sol d. It will increase our gross margin. 1. 6 Profit: We expected earning profit within 2 years.Before that we will try to cover our fixed costs and make break even points of sales. 1. 6 Distribution review: Factory Warehouse Divisional warehouse Salesman Retailer Customer †¢ Our factory situated at Tongi in Gazipur. After producing our products it will store in our own warehouse Mirpur. †¢ From this warehouse products are distributed 6 divisions by our own transport and then storing these goods in divisional warehouse. †¢ Then our trained salesman distributes our products in the market to the retailer. And finally retailers sell it to the ultimate customer. 1. 7 Competitive Review: 1. 7. 1 Potato Crackers: Potato Crackers is a very popular snack prepared with combination of wheat, starch together with potato. It is a light, crispy snack and less oily. It has an average food value and is available with spicy tomato flavor. Ingredients: Potato Powder, Potato Starch, Wheat flour, Refined Vegetable Oil and Seasoning. 1. 7. 2 Cheese Ball: |  |Cheese Ball is an extruded product made from corn and rice and coated with rich cheese powder.It is superb in taste and | | |something to be enjoyed all the time. | | |Ingredients: Corn, Rice, Salt, Vegetable Oil, Cheese Powder & Seasoning. | 1. 7. 3 Mr. Twist: Mr. Twist is especially attractive to youngsters. This potato based snack has a certain amount of modified or native starch to give it a beautiful twisty shape and fine texture. Available with tomato paprika flavor. Ingredients: Potato Powder, Modified Potato starch, Native Potato starch, Refined Vegetable Oil and seasoning. 1. 7. 4 Meridian Chips: Meridian Chips is especially attractive to all people.Total annual sales below US$1 Million. Export percentage 1% – 10% per year. 1. 7. 5 Lay’s: Lay’s is the brand name for a number of potato chip (crisps) varieties as well as the name of the company that founded the chip brand in 1932. Lay 's chips have been marketed as a division of Frito-Lay, a company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, and Sun Chips. | | | 2. 00 SWOT ANALYSIS:SWOT analysis is an important tool for auditing the overall strategic position of a business and its environment. SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. Opportunities and threats are external factors. For example, an opportunity could be a developing distribution channel such as the Internet, or changing consumer lifestyles that potentially increase demand for a company's products. A threat could be a new competitor in an important existing market or a technological change that makes existing products potentially obsolete. Strength: |Weakness: | |[pic] Technological skills |[pic] New company | |[pic] Distribution channels |[pic] Absence of importer skills | |[pic] Product quality |[pic] Unreliable product | |[pic] Value delivery network |[pic] Financial problem | |Opportunity: |Threats: | |[pic] Changing customer taste |[pic] Changes in government politics | |[pic] Technological advances |[pic] Acceptance the product | |[pic] Changes in government politics |[pic] Competitor rate high | |[pic] Availability of raw materials |[pic] Strict rules and regulation | 2. 1 Strength: [pic]Without any touch of hand the product is made because of development of technological skills. [pic] There are another strength of the company is distribution channels. Our distribution channel is very strong; relation of the supplier and resellers is very strong. pic]The product quality is more high comparative to the other competitors, because our main ingredients is Mushroom which is totally new flavor and taste and also work against for the cancer. [pic]Because of our good relationship with supplier, reseller and for the good transportation facility our sale will be definitely increases. Our value delivery Network is in strong position. We are having good relationships with our suppliers for a longer period of time. 2. 2 Weakness: [pic] Although the company is new, it has not established a brand or images in the market place this is the weakness for the product popularity. [pic] Because of the new product and company importer skills are absence here that’s why we can’t includes any internal facilities. pic] For the first time the mushroom is exit in the market that’s why people can’t properly reliable to the product quality. [pic] Financial problem is another weakness of the company like what will be the price Cost and investment. [pic] Quality of the Mushroom is not up to mark. 2. 3 Opportunity: [pic]It’s an available product but of the new version of taste and quality create a new change of the customer taste. [pic]For the technological changes and advances it’s easier to give any information and promotional activities to know the product popularit y to the people. [pic]If the government changes politics then it will be easy to access the product to the market. pic]Availability of the raw materials is increasing day by day which is help to produce more products. 2. 4 Threats: [pic]If government is increase the taxes and the political issues are not favor then it will be the threats for the company. [pic]The product may not be accepted to the people then it will be the great threats for the company. [pic]The product competitor rate is very high that’s why sometimes we are facing many competing problem, which can be a threats of the company [pic]Company establishment rules and regulation is strict that’s why sometimes to take any easy decisions are create complicated situations. Adjustment of opportunities and threat: The usefulness of SWOT analysis is not limited to profit-seeking organizations.SWOT analysis may be used in any decision-making situation when a desired objective has been defined. If the raw material s are available to the market then the cost of the raw materials will be reduced then we can produce more product in minimum price, and if the government politics are favor then the supply of the product and the transportation cost will be reduced. These products have new taste and a new ingredient which is changes the customer taste. We have to overcome the threats. If the product is not the accepted to the peoples, then we have to increase our promotional activities to attract the peoples and create more differentiations better than our competitors. 3. 0 OBJECTIVES AND ISSUES 3. 1 Financial objectives: Achieve first year total sales revenue of Tk. 48,00000, based on average price of Tk. 14 per unit. But first three month we cannot achieve any profit because in that time we invest lot of money for sales promotion campaigns, electronic trade show, provide mini pack sample to the selected customer. †¢ Produce net profits of Tk. 9,60000 next year with a target profit margin of 20 percent on total sales. †¢ Marinating a significant research and development budget. †¢ Increasing production level each month by 1 % †¢ Investing more in Cultivation Of mushrooms. †¢ Establish 3 Big factory for producing large amount of product 3. 2 Marketing Objectives: Achieve a first year unit sales volume of 1,15,20,000 which represents a projected market share of 10 percent with one type in product line. †¢ Increase second year share to 15 percent, based on sales of three types in product line. †¢ Generate 30 percent brand awareness within the consumer target market and 40 percent brand awareness within the business target market by end of next year. †¢ We want to be no. 1 Chips Company in Bangladesh. †¢ After one month, we are collecting our sales review and satisfaction level of our customers. †¢ Diversification in our product line. †¢ We want to create social value for position in customers mind. 3. 3 Issues Our new brand o f chip that is Mushroom chips is completely unknown into the existing market.So, our major issue is to establish a well-regarded brand name linked to a meaningful positioning. We will have to invest heavily in marketing to create an excellent, distinctive brand image projecting innovation, quality, and value. We also must measure awareness and response so that we can adjust our marketing efforts if necessary. 4. 0 MARKETING STRATEGY 4. 1 Market segmentation: Geographic: divisions and district town side areas such as Dhaka, chittagoan, Rajshahi, Sylhet, Barishal, Khulna . Dhaka – (gazipur district -town side) Demographic: Age-5-12, 12-18, 18-24, 24 to others and higher class, middle class of people. Product related: †¢ Regular customers †¢ Irregular Customers †¢ Negative customers 2.Target market: †¢ Children †¢ Young people †¢ People Middle class and higher class †¢ urban areas people 4. 3 Positioning: To children, young people, chips custom ers who are seeking for delicious taste with nutrition . Mushroom chips contains mushroom that gives you taste with good nutrition because it has the highest level of Protein-15. 53%, Fat-20%, Saturated fat-1. 42%, Carbohidrated-2. 45%, Sugar-2. 40%, Energy-100gm, Colastrol-0%, Sodiam-. 64% 4. 4 Differentiation: Mushrooms are good sources nutrition and this is our main ingredients. Top of Form Bottom of Form 4. 5 Marketing mix: Marketing mix consist of four basic things which is known as â€Å"four Ps†: roduct, price, place, promotion under the consideration of our product (Mushroom Chips) These four Ps are specified as 4. 5. 1 Product: The Mushroom chips, including all the features described in the product review section. The product is very healthy and a better quality compare to our competitors. Mushroom Chips (Burke) Recipe By : Cooking with David Burke Serving Size: 4 Preparation Time: 0:00 Categories : Amount Measure Ingredient — Preparation Method —â€⠀Ã¢â‚¬â€œ ———— ——————————– 1 pound large white mushrooms Or Portobello mushrooms 2 cups clarified butter OR vegetable oilCoarse salt OR kosher salt — to taste Quality that we are first assure in our product. It is highly reached by Protein-15. 53%, Fat-20%,Saturated fat-1. 42%, Carbohidrated-2. 45%, Sugar-2. 40%, Energy-100gm, Colastrol-0%, Sodiam-. 64%, which is very much essential for specially kids and young age people. Each and every process of the production is done by automatic machine. Design is the factor that will often give a company its competitive edge. It is the totality of features that affect how a product looks and functions in term of customer requirements. Feature leads to the materials which are used in production for making the product. ‘Regal industries used Mushroom powder, Mushroom starch, and Wheat flour, Refine vegetable oil, Seasoning and P otato powder for producing the chips. The top management of the Regal Industries has decided to give a brand name to new product as â€Å"Mushroom Chips†. Packaging which gives an extra attractiveness to any particular product. That’s why we also design a packet for â€Å"Mushroom Chips†. The whole packaging process will be done without any kind of hand touch in an automatic machine. 4. 5. 2 Price: â€Å"The Regal mushroom chips† will be introduced at tk. 14 wholesale and tk. 15 estimated retail price per unit. We know that the price is much higher than the other Chip present in the market but it will give a high quality.We expect to lower the price of packets within few months. Because of the first time at market the company would like to give some discount to the retailers which will make them some profit. The company is also giving some credit terms facilities to their wholesaler and retailers. 4. 5. 3 Promotion: The management of Regal Industries has budgeted tk. 1,80,000. 00 for their advertising and promotion activities for per month. As a new product in the market it needs huge amount of advertising and promotion activities to tell the consumer about the product and its features. For that reason management decide to go for more fancy advertise in Television, Radio, Billboards, and Web site and in News paper.The policy makers has decide to offer different types of popular cartoon and super hero characters stickers and tutus with per packet of Regal Mushroom chips for Childs and purchase intensive to the wholesale and retail for sell promotion. By organizing Charity concert, Open concert, Sports tournament, Reality shows etc; Regal Industries would like to build a good relation whit people in near future. 4. 5. 4 Place: At the very beginning Regal Mushroom Chips will distribute to the town area of 6 divisions across the country with companies own transport system. By considering the future demand it has planned to distribute in the whole country area.For unexpected future demand it always kept sufficient amount of inventories in its own warehouse. 4. 6 Marketing Communication Strategy: By integrating all messages in all media, we will reinforce the brand name and the main points of product differentiation. Research about media consumption patterns will help our advertising agency choose appropriate media and timing to reach prospects before and during product introduction. The agency will also coordinate public relations efforts to build the brand and support the differentiation message. To attract, retain, and motivate channel partners for a push strategy, we will use trade sales promotions and personal selling to channel partners.Until the brand has been established, our communications will encourage purchases through channel partners. Our distribution channel is quite different from other chips because our main target consumers are the upper class and upper middle class people, who are Not usually conc erned about the television advertisement because they are more cautious about the product quality. 4. 7 Marketing Research: Using research, we are identifying the specific features and benefits that our target segments value. Feedback from market tests, surveys, and focus groups will help us develop the â€Å"Regal Mushroom Chips† brand. We are also measuring and analyzing customers’ attitudes toward competing brands and products.Brand awareness research will help us determine the effectiveness and efficiency of our messages and media. Finally, we will use customer satisfaction studies to gauge market reaction. 4. 8 Marketing Organization: Chief marketing officer holds overall responsibility of all the companies marketing activities. Company has also three top level manager for advertisement department , sales department and promotion department . And under sales manager company has six divisional sales manager . They are responsible for divisional sales increasing. Ma rketing Organization Abdur Rahman Chief Marketing Officer 5. 0 ACTION PROGRAM Our company â€Å"Regal Company† will be introduced in February 2011.Following are summaries of the action programs we will during the first three months to achieve our stated objective. January: We will initiate a Tk. 300000 trade sales promotion campaigns to educate retailers and generate excitement for the product launch in February. We will exhibit electronic trade show, provide mini pack sample to the selected customer. Our promotion manager is responsible for this work. February: We will start an integrated print, radio and media advertisement targeting consumers. This advertisement will show our products differentiation from other competitor. Advertisements also show our products feature to the ultimate customer. Our Advertisement manager is responsible for those works.March: As the multimedia campaigns continue, we will add consumer’s sales promotion techniques such as giving scratch card and lottery etc. Our sales manager is responsible for this type of sales increasing techniques. 6. 0 FINANCIALS PROJECTIONS In this section we make expected budget of sales and cost monthly and yearly. We count breakeven point unit sales. We also present our expected sales revenue and profit. Our product per unit cost is 13. 5 Tk. And wholesale price is 14 Tk. And Maximum retail price is 15 Tk. Expected Sales Budget |Division |Monthly |Yearly | | |Unit |Cartoon |Unit |Cartoon |Dhaka |5,00,000 |5,000 |60,00,000 |60,000 | |Chittagong |2,00,000 |2,000 |24,00,000 |24,000 | |Barisal |70,000 |700 |8,40,000 |8,400 | |Sylet |80,000 |800 |9,60,000 |9,600 | |Rajshai |50,000 |500 |6,00,000 |6,000 | |Khulna |60,000 |600 |7,20,000 |7,200 | |Total |9,60,000 | |1,15,20,000 | | Expected Cost Budget |Type of Cost |Monthly(TK) |Yearly(Tk. ) | |Variable |1,10,40,000 |13,24,80,000 | |Fixed |20,00,000 |2,40,00,000 | |Total |1,30,40,000 |15,64,80,000 | Per Unit Cost Per unit Cost = (Fixed cost + Va riable cost) Unit Production 2, 40, 00,000 + 13, 24, and 80,000) = 1, 15, 20,000 = 13. 5 Tk. Break-even Unit Sales (Yearly) Per Unit Sales 14 Tk. Per Unit Variable Cost 11. 5Tk Per Unit Contribution 2. 5Tk. Fixed expense Now, B E S in Unit = Per Unit Contribution 2, 40, 00,000 = 2. 5 = 96, 00,000 unit. Expected Revenue (Yearly) Sales (1, 15, 20,000* 14) 16, 12, 80,000 Variable Cost 13, 24, 80,000 Revenue 2, 88, 00,000 Expected Profit (Yearly) Revenue 2, 88, 00,000 -) Fixed expense 2, 40, 00,000 Profit 48, 00,000 7. 0 IMPLEMENTATION CONTROLS The controlling process: In the control Process, we will compare our total result with the expected things that we are mentioned. If there is mistakes then take necessary steps to control the overall process. There will be two way of controlling. One is operational control and second one is strategic control. Operational control: If any changes occurred to our production process, then it will be done by operational control. Strategic control: If any changes occurred into strategic plan than it will be done by strategic control.Market Audit: We will hire a market audit or researcher to evaluate our marketing plan and give advices how to improve in operational control, strategic plan, others plans. Implementation Plan: The following identifies the key activities that are critical to our marketing plan. It is important to accomplish each one on time and on budget. †¢ Online advertising, which cost BDT 50,000. †¢ Separate rack in shopping malls and the departmental stores, which costs BDT 200,000. †¢ Other advertising costs BDT 10,00,000. †¢ Event sponsorship, which costs BDT 300,000 References: 1. http://trade. coa. gov. tw/showProduct. do? isTemp=false&rid=2465&lang=e&showMenu=true 2. http://www. recipesource. com/fgv/vegetables/mushrooms/00/rec0053. html 3. ttp://www. malaysiabest. net/2006/03/06/snacks-mushroom-chips/ 4. http://ihor5. freeyellow. com/mushchip. html[pic][pic][pic] 5. http://banglapedia. s earch. com. bd/HT/M_0416. htm 6. http://www. mushroomlovers. com/Health. htm [pic] ———————– Md. saley uddin , Reasonal Sales manager, Chittagong Ms. Sabrina Azam, Reasonal Sales manager, Sylet. Mr. Rafique Khan, Reasonal sales manager, Rajshahi. Md. Jahidul Islam, Reasonal Sales manager, Khulna Ms. Sayla Zaman , Reasonal Sales manager, Barisal. Md. Azad, Reasonal Sales manager. Dhaka Ms. Bristi Rani Advertising Manager Md. ,Hasan Mahamud,Promotion Manager Ms. Nancy Christina Sales manager